EVINRUDE | SINCE 1909
To impress his sweetheart on a blistering hot day, the romantic Olé Evinrude offered to row across Lake Okauchee to get her an ice cream. When Olé set off in the row boat, the last thing he expected to do was to invent the outboard engine, a total game changer for the way people moved across water. With the support and business acumen of Bess, Olé created the world's first commercially successful and most enduring, brand of outboard motors.
Olé and Bess's famous ice cream picnic, which inspired Olé's best-known invention - the outboard.